Goody Bag PILE :-O |
I have a confession to make. I’m an
addict. Yes, I’m admitting to it. Coffee has a hold on me like
nothing else does. Pretty much, anyway. So what's a coffee addict to
do when the London Coffee Festival tosses ads and invites my way every day via email for months in advance? Give in to temptation, of
course!
It was only in its second year but it
was clearly a ginormous hit. The lofty Shoreditch showroom was
completely packed...packed like the ground espresso beans in each
filter basket of every portafilter (sorry, I couldn't resist). 5
zones, named after areas of London (Soho and Shoreditch, for example)
connected to create a winding pathway of sensory stimulation: aka
coffee heaven...or at least a space to sample the best the
independent London coffee scene has to offer. Unlimited, real artisan
coffee. From dozens of different brewers.
Zone 1, Hyde Park: After waiting in a long line – or should I say QUEING – in the pouring rain and wind and cold, we ascended the concrete steps and emerged in this, the largest room, with high ceilings and white walls and live music wafting toward us from its center. The location and the band and the attendees each decked in blacks and browns and sweaters and earth-tones and leather and skinny jeans all combined to scream 'Indie', which was totally fine by me. In this room you could approach any stand and ask for a latte, a flat white, a cappu, or a tiny espresso shot and you could try 100 drinks for free, if you wanted, while still enjoying the slow-made perfection of each creation. Nothing was rushed and each drink, as coffee ought to be, was made with tender love. In the back of this zone was the Tea Garden, for all those Brits who can't survive without their nice cuppa. Leafy experts and master herbalists offered new product samplings and the latest innovations in tea. The adjacent Chocolate Factory was, well, such a delightful array of chocolate based awesomeness that we had to pass through several times. It's impossible to have too much chocolate.
Zone 2, Soho: Naturally, the room for
the avant gard, edgier coffee experiences. Here you could watch the
coffee being roasted, watch live barrista demos, and soak up those
excellent aromas.
Zone 3, The Showroom: New for 2012,
this room housed the barrista championships and showcased the latest
equipment and newest innovations, for in your home or in a coffee
house. On the UKBC stage they “celebrate[d] the art of coffee
making in what is considered the hardest of the SCAE competitions,
testing coffee knowledge, presentation, preparation and all round
barista ability. The winner of this year’s competition will
represent the UK at the World Barista Championships in Vienna,
Austria on 12th-15th June.”
Zone 4, The Lab: The smallest of the
rooms was used for live demonstrations and talks, workshops and
story-telling. The Brew Bar, facing opposite, demonstrated purest
brewing techniques including stovetop, aeropress, and drip methods.
Zone 5, Shoreditch: The
always-necessary food room where you could sample and buy a range of
gourmet products.
Oddly enough, I wasn't tweaking out on
caffeine after 3 hours of sampling. I think I was actually so tired
that the typical jolt I ought to have gotten barely brought me back
to normal operating levels.....to some homeostatic balance in an
unbalanced world, I suppose.